Informatics Publishing Limited

Abstract

Convenience, novelty and simplicity are the prominent characteristics of Digital & Social Media Marketing. At the same time, intensity and extensity of marketing activities on social media is a big challenge for any business to plan and handle. This very challenge provokes management studies researchers to explore as much as possible in terms of gathering deeper knowledge and to attempt to make it useful for all stake holders.

This paper covers the aspects of 'Age Group' related 'Engagement pattern' within the framework of DSMM. The aim is to create engagement opportunity and build up the relationship value and maintain it with long term objective. It tries to capture as to, how users look at online reviews and online purchases. Finally, their behaviour in terms of sharing the online experiences within friends, family and social group is examined. It is found that DSMM users of all age groups demonstrate quite positive indulgence in checking for online reviews and seeking information in social media. But the inclination to, share online experiences and influence buying decisions of others, actually declines with advancing age groups.

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Abstract

Employability is just not about getting a job. It also encompasses sustainability and continuity in employment. 'Getting, Keeping and Doing-Well' on a job, appears to be a very apt definition for employability. It also includes those skills which are very basic and fundamental in nature and needs attention at early stage of life of a student; right from childhood, to teenage stage and university education period. Thus proper parenting is called for, to take care of those early years skills development, so that B-school grooming becomes more productive riding on those strong foundation blocks.

Education policy at primary, secondary and higher education stage needs to be looked upon in a holistic manner. It should carry consistency, maintain congruence and coordination within the sequential stages. Professional involvement of the industry is a very critical input for effective contribution in this roadmap of professional education to employability transition. For India to consolidate its position as a service sector global hub, a lot needs to be done to get maximum yield from the demographic advantage we have. Otherwise the huge educated youth manpower can spell disaster for the country, if proper employment skills and abilities are not groomed.

The present paper reviews the present status, close home and tries to draw inspirations from global best practices and makes some doable recommendations.

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